Retailers hoping for after Christmas Day sales bump
After a disappointing shopping season for retailers, and maybe a disappointing day for presents, Wednesday -- the day after Christmas -- was another chance to get what you want.
December 26, behind Black Friday, Cyber Monday and Christmas Eve, is always one of the biggest shopping days of the year around the country. Many retailers opened their doors early to accommodate the crowds, and stores will be counting on a last minute push to help boost their sales year.
"Last year, I think we got here a half hour late and things were gone," shopper Keri Hodgson said.
But when Target ticked closer to opening Wednesday morning, you'd think people still had wish lists to check off.
"Every year, girlfriend tradition," Hodgson said, shivering in the cold as she waited to enter the store.
She was hoping to find deals on Christmas shopping.
"We're trying to help do our part jump-starting the economy," she explained.
After Christmas decoration shopping to be specific. Even though buying tissue paper, bows, and wrapping paper won't likely change the economy, retailers are banking on customers like her.
According to MasterCard Advisors Spending Pulse, holiday sales increased 0.7 percent in November and December. Even though it's technically a plus, economists were expecting a three to four percent increase. The same report states the last week in December makes up for about 15 percent of the season's numbers.
The good news for shoppers is the decreased shopping before the holidays means more inventory to unload.
Canadian Brian Baker and his wife drove down to Spokane for Christmas and to shop. They spent $800 while saving close to $1,000.
"We were looking for the big sale today. We got it, so everybody's really happy," Baker said.
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